The Jakata and Paul Kemp Hairdressing team’s set off together on their drive down to Birmingham on a very sunny bright morning - after much discussion on what we were going to wear!
We arrived at the Belfry Golf club, which was venue for the Schwarzkopf Professional Elite Symposium - an all day hairdressing event for hairdressing professionals across the UK.
When we arrived at the Belfry we were greeted by Schwarzkopf account managers who sorted us out with tea and coffee - no doubt to keep us awake! While we were waiting to go into the first session we were able to get a glimpse of the models getting their makeup done for the stylists who were entering the competition later on.
At around 12 a gourmet lunch buffet was provided which was delicious!
Shortly after that we were ushered into the Essential Looks event room. The stage was lit with vibrant coloured spot lights and dressed with banners and posters from the latest collections.
We found our table and Steven McDowle welcomed us to the event and went on to introduce the re-launch of the Schwarzkopf Osis product range. We were talked through the new Osis products for prep, style, texture and finishing. ‘Bouncy Curls’, ‘Damped’, ‘Curl Honey’, ‘Under Coat’, ‘Hairbody’, ‘Mighty Matte’, ‘Big Blast’, ‘Play Tough’, ‘G-force’ and ‘Tame Wild’ completed the line-up.
Following this the Essential Looks show started. This seasons Essential looks is called ‘Made To Create’ and comprises of 3 main Trends for spring/summer recreated by the Schwarzkopf ambassador stylists Charlie Taylor, Andy Smith, Kay Brady and Kevin Caan. Showcasing their interpretation of ‘Urban Sports’, ‘Freecreation’ and ‘Future Wave’. Models were brought on stage to display all 3 trends, breaking down each look and explaining the colouring/cutting/styling techniques used.
Urban sports focused on the sporty side of fashion with light breathable fabrics with trainers. The colour was inspired by the new Igora Colourworx intense colours to create bold colour effects or panels hidden to add interest. The styling was a mixture of short texture, loose messy topknots, flicks and quiffs plus sleek, straight hair.
Freecreation fashion statements are layered looks with raw graphic shapes, the colour direction is blonde hues and tones, using freehand techniques. Styling is bold, statement shapes, choppy texture and long silky tamed hair.
And finally Future Wave was a space-aged trend led by pure crisp whites and silver metallic’s but with modern age twist by incorporating jackets and hoodies. The colour inspiration was inspired by Igora nude tones to create effortless colour. The style direction was looking more towards volumised curls but also sleek waves, geared towards a modern and commercial look.
After the presentation we watched the Inspire Live UK, a competition with stylist’s from different salon’s all around from UK displaying their colours, cut’s and styling inspired by fashion and previous Essential Looks. ‘A competition that gives the next generation of Schwarzkopf’s hairdressing talent their chance to shine’. It was very exciting and inspiring - so you never know, next year one of us might be entering!!
We checked into our rooms and started to get ready with a few cheeky drinks to set the night off well. We made our way back, all suited & booted. We were greeted with a glass of champagne and got the opportunity to chat and mingle with stylists from various salons from around the UK.
A three course meal followed complete with lots and lots of wine! Once we had eaten the winners were announced for the Inspire Live UK final and from there we made our way to the Bel Air nightclub which was on the grounds of the hotel. We partied the night away… it’s safe to say there were a fair few salon’s on the dance floor along with lots of booze and good times! …however the day after was a different story!
Overall it was a great experience, speaking with people from other salons, the stylists on stage and the stylist entering the competition. I personally had so much fun and feel really inspired by this year’s Essential Looks!!! Can’t wait for next year!